For anyone with a website, the next few weeks is a good time to be thinking about your goals for next year.
To get your business started on the right path in 2009 it's valuable to know what worked in 2008.
Which means it's a great time to be asking your customers what they think; so you can plan ahead.
An online survey is going to be the quickest and easiest way to get the information you need without overloading your customers.
Did you know that...
Surveys conducted by phone take between 4 to 6 weeks to complete
Posted & self-administered surveys take between 5 & 7 weeks
Whilst web surveys usually take 20 days or less.
When planning to run a web survey there are a few things you can do to help get great results.
Decide on your topic
Be specific. It's better to run surveys frequently that stick to a single topic than to create a survey that would rival the National Census questionnaire.
Decide when you'll conduct the survey
Watch out for holidays and other events that could impact on people having time to answer your questions.
Write your questions
Use these framing questions to keep you on track -
- Does the question give you the information you want to know?
- Will this question give you answers that will help achieve your goals?
- Is this question on topic or is it unrelated to your goals?
- How will you use the answers this question will get?
Decide on an incentive
Having an incentive increases the chances that you'll get lots of people answering your questions. The incentive may be that they get to see the survey results, you might choose to reward everyone either with a gift or a donation, or have a lottery where only one person wins a prize.
Create your survey
Choose a service that best suits your budget and needs. Here's a list to get you started -
- SurveyMonkey - www.surveymonkey.com
- SurveyGizmo - www.surveygizmo.com
- PollDaddy - www.polldaddy.com
- Question Pro - www.questionpro.com
- Public Eye - www.publiceye.com.au
Guidelines for designing your survey
- Keep the questions easy to read - use (Arial, Verdana or Helvetica) bold black text on a white background.
- Limit the number of questions per page to avoid the frustration of scrolling.
- Use previous and next buttons when your survey has more questions than can fit on a single page.
- Show a progress bar on each page of your survey so that it's clear how much has been completed and how much more is sstill to be done.
- Number all questions to make it easy for people to work out if all have been answered.
- Group similar questions together to assist with concerntration.
Invite your customers to contribute
Give them a bit of background so they know the purpose and goal of what you're doing, how long the survey is active for, what the incentive is, how their information & privacy will be protected, and some contact details for it they have questions or in the case of things going wrong.
Decide whether to send reminders
Send reminders if you need to get as many responses as possible. Stimulate their senses by mentioning the earlier invitation, sympathising with their shortage of time and mention why it's important for them to answer the questions (remind them of the incentive & deadline for the survey).
Thank the people who took part and answered your questions so they know they're appreciated and will be encouraged to respond again next time.
Evaluate and act on the data
Whether the results are predicatble or surprising, you need to have the courage to act on what you've learnt.
Armed with the data, you now have everything you need to plan how you'll achieve your business goals for 2009.
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