Don’t Use Force and Don’t Ask for Too Much Information

Nowadays, some sites have become quite aggressive in their techniques for getting email addresses, to the point that they won’t allow you to enter their site without giving it.

Most people will click away from websites and blogs that use techniques that don’t offer choices.

Instead, make subscription their choice, and never, ever force the issue (even if the web developer you finally hired to revamp your web site tells you "but everyone is doing it nowadays". You aren’t everybody, you’re a highly ethical person growing your online business).

When asking for subscription information, don’t ask for too much information from first-time visitors such as their age, level of income, and other information that will frighten them away. Your subscription box is not meant to be marketing research and shouldn’t be used this way. At this point, you are creating an initial contact with potential clients. Simply ask for the bare minimum - their email address, and nothing more, and you’ll see more subscribers.

Down the road, when they know you better, you can always send out surveys to find out more about them. But at that point, you’ll be letting them know you’re trying to improve your customer service and help improve your offerings and their experience when visiting your site, and they’ll know who you are (you’re the ethical, polite business that offers them a great service or products at an outstanding value).

List Building on all Eight Cylinders continued...

Part 1: Offer Your Subscribers Something in Return
Part 2: Make it Easy to Sign Up
Part 3: Assure Your Recipients Privacy
Part 4: Don't Use Force & Don't Ask for Too Much Information
Part 5: Give Subscribers a Gift
Part 6: Ask Your Subscribers to Pass it Along
Part 7: How to Provide Choices to Your Subscribers
Part 8: Develop a Relationship with Your Clients

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