When a person visits a website online, they often hesitate to give out their email address. Since they donâ€™t know you, they often fear the worst - that you might be an unscrupulous email harvester who will turn around and sell their information to sleazy porn sites or spammers. They donâ€™t know that youâ€™re responsible, ethical and hard-working.
One way to overcome this natural hesitation to giving way information is to place a prominent privacy notice near your subscription form that says something like: "Your privacy is important to us. We will never sell or disclose the information that you provide us with."
When you do this, you have just overcome the number one reason that people donâ€™t give out their email address, and increased greatly the chances that your opt-in list will grow.
List Building on all Eight Cylinders continued...
Part 1: Offer Your Subscribers Something in Return
Part 2: Make it Easy to Sign Up
Part 3: Assure Your Recipients Privacy
Part 4: Don't Use Force & Don't Ask for Too Much Information
Part 5: Give Subscribers a Gift
Part 6: Ask Your Subscribers to Pass it Along
Part 7: How to Provide Choices to Your Subscribers
Part 8: Develop a Relationship with Your Clients
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