To get great results from your email marketing campaigns you need a great customer database, and to get a great customer database you need to collect email addresses from people who show an interest in what you do.
So to help you get a great customer database, here are 9 of the best places to put your email sign-up form.
- Website homepage
Theyâ€™ve found your Website, now itâ€™s time to make sure you get that relationship started by telling them everything you have on offer on the homepage, including signing up for email updates.
- Every page of your Website
Most people donâ€™t backtrack when theyâ€™re surfing Websites so give them the form on every page. This also provides a handy reminder that thereâ€™s more to your online presence than just your Website.
- Purchase confirmation Web pages
Theyâ€™ve just experienced an easy, safe and smooth transaction. Get your confirmation, thank-you or download page to do double duty and take advantage of this special moment to ask for their email address.
- Landing pages
Youâ€™re buying leads through your search engine advertising campaigns, so make every cent count by getting click-throughs to sign-up for your emails.
- Email footer (signature)
Youâ€™re already sending out your name and contact details at the bottom of every business email you send. Include a link to your sign-up form in your email footer to extend your reach (and donâ€™t forget your email marketing messages and transactional messages).
- The counter
Whether itâ€™s a reception desk, checkout, sales counter, cafÃ© table or common room bench make a space for having a handy sign-up form to fill out while people are waiting.
- Tradeshow table
With a steady flow of potential customers constantly stopping by, all you need to do is make it as easy as possible for them to give you their email address, potentially just by getting their business card and permission.
- The back of business stationery
Multipurpose your stationery by providing a sign-up form on the back of statements, invoices or remittance slips, add a fax number to make it even easier to take action.
- Appointment book
Add an offer to sign-up in to your receptionistâ€™s telephone script. Have them fill in the form for your customers when people are calling you making a reservation, booking, appointment, inquiry or customer service call.
With your sign-up form in all the right places, a little added incentive and an example of the types of email messages you send, youâ€™ll have a great customer database in no time.
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